Since the inception of VENDETTI Monique has been inspired and motivated by the creation and promotion of an alternative to wearing fur. VENDETTI main objective is to impress upon the fashion consumer a consciousness of the negative impact that killing fur animals has on this planets survival. The time has passed when fur was the only answer to warmth and comfort. Now, fur has mainly become a status symbol, an unfortunate fact that furriers exploit. The current concern on the part of consumers for the balance of nature demands a change. Consumers must be offered a choice. To effectively provide this choice, an alternative to wearing fur must offer the same basic things: comfort, beauty and status. The sophisticated consumer requires high standards both in originality of style and quality of fabrication. The demand for fur industry must meet the need for an alternative. VENDETTI is proudly a part of this industry. Together with the sophisticated consumer, the VENDETTI creations are already making a change. The challenge of creating a successful alternative lies in the conceptualizing a product that stands entirely on its own. Its uniqueness in form, content and colors must not rob nature of life for the sake of appearance, rather it must exchange harmoniously with it.
